Miike Snow “iii”

Swedish indie pop group Miike Snow released their third full-length album “iii” on March 4, 2016. Since their formation in 2007, the band has been steadily growing in popularity. It has been four years since their last release, and “iii” is already receiving praise from critics.

Miike Snow consists of three members: Andrew Wyatt, Christian Karlsson, and Pontus Winnberg. Karlsson and Winnberg are also in a production duo that goes by the name of Bloodyshy & Avant. The duo has worked with many popular artists such as Britney Spears, Madonna, Jennifer Lopez, Katy Perry, and Sky Ferreira. Karlsson is also a part of the EDM group of Gatlantis, while Winnberg is a keyboardist in the band Amason.

“I think as a whole, there’s the idea that we want to make music that’s joyous and imaginative, but not containing the materialist or shallow side that can invade pop music,” vocalist Andrew Wyatt said in an interview with the Rolling Stone.

“Heart is Full” and “Genghis Khan” are two singles that released prior to the distribution of the new album. Starting out as a soulful tune, “Heart is Full” embraces groovy undertones that creates a sort of doo-wop sound. “Genghis Khan” is narrated by a jealous lover. The song also has a very interesting visual component from the music video, which tells a very interesting story about a villain and his enemy’s love-hate relationship.

The experimental components of the album have created a new sound. Though the first two albums were also experimental, the influence of hip-hop and R&B throughout the entirety of the track list is evident and has created a catchy ambiance surrounding the music, which is ultimately different from the first two.

Each song holds a different story which includes a variety of emotions.The album is bold, and it is unique, but for fans of Miike Snow, this experimentation is expected. There seems to be a little bit of everything on this album: from somber undertones to upbeat auras, from something that sounds as if it was derived from doo-wops and other soulful entities to a sort of melancholic and subdued sound, there is an apparent presence of variation.

If you enjoyed Miike Snow’s first two albums, this one is definitely worth a listen. Though there are noticeable differences within this experimentation, the band’s bold beats certainly have the capability of making a statement.